{"id":201005,"date":"2022-02-09T00:00:00","date_gmt":"2022-02-08T22:00:00","guid":{"rendered":"http:\/\/south.euneighbours.eu\/ecard\/nadine-et-rula-khoury\/"},"modified":"2022-10-11T11:15:46","modified_gmt":"2022-10-11T08:15:46","slug":"nadine-et-rula-khoury","status":"publish","type":"ecard","link":"https:\/\/www.eumedbridge.eu\/fr\/ecard\/nadine-et-rula-khoury\/","title":{"rendered":"Nadine et Rula Khoury"},"content":{"rendered":"
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\u00ab\u00a0L\u2019agriculture permet de changer le monde. Rien ne peut fonctionner correctement si l\u2019agriculture n\u2019est pas au rendez-vous.\u00a0\u00bb<\/em> Tel est le message que Nadine et Rula\u00a0Khoury, les deux s\u0153urs \u00e0 l\u2019origine de Robinson Agri, s\u2019efforcent de diffuser au Liban depuis 20\u00a0ans.<\/p>\n

Elles ont h\u00e9rit\u00e9 de la soci\u00e9t\u00e9 agroalimentaire de leur p\u00e8re en\u00a02000, une transition qui, elles le reconnaissent, n\u2019a pas \u00e9t\u00e9 simple au d\u00e9but. \u00ab\u00a0Nous avons aussi un fr\u00e8re, et les gens pensaient qu\u2019il allait prendre la rel\u00e8ve. Cependant, il n\u2019\u00e9tait pas du tout int\u00e9ress\u00e9, alors que nous \u00e9tions toutes deux passionn\u00e9es d\u2019agriculture. Ainsi, m\u00eame si les gens ne croyaient pas en notre succ\u00e8s, nous avons pers\u00e9v\u00e9r\u00e9.\u00a0\u00bb<\/em><\/p>\n

Nadine explique qu\u2019avec le temps, les agriculteurs, les clients et les investisseurs se sont habitu\u00e9s \u00e0 ce changement, accordant progressivement leur confiance \u00e0 l\u2019entreprise d\u00e9sormais florissante. \u00ab\u00a0Nous avons consid\u00e9rablement \u00e9largi notre champ d\u2019action, passant de la toute premi\u00e8re entreprise au Liban \u00e0 implanter des serres, \u00e0 l\u2019introduction de tuyaux en poly\u00e9thyl\u00e8ne et de syst\u00e8mes d\u2019irrigation innovants, ainsi que de l\u00e9gumes greff\u00e9s et de p\u00e9pini\u00e8res biologiques. Aujourd\u2019hui, nous sommes m\u00eame sur le point de lancer le tout premier magasin agri-concept\u00a0!\u00a0\u00bb <\/em><\/p>\n

Robinson Agri entend devenir le p\u00f4le de l\u2019agriculture intelligente et de l\u2019innovation durable au Liban, en am\u00e9liorant l\u2019ensemble de la cha\u00eene de valeur alimentaire et en poursuivant les objectifs de d\u00e9veloppement durable. \u00ab\u00a0Nous croyons sinc\u00e8rement au pouvoir de l\u2019agriculture et \u00e0 l\u2019importance qu\u2019elle rev\u00eat dans tous les aspects de la vie\u00a0\u00bb<\/em>, souligne Nadine, qui reconna\u00eet que \u00ab\u00a0ce n\u2019est pas un travail facile, surtout face \u00e0 l\u2019\u00e9volution rapide des nouvelles technologies, mais nous nous adaptons et nous trouvons des solutions.\u00a0\u00bb<\/em><\/p>\n

Toutes les activit\u00e9s de Robinson Agri sont dict\u00e9es par les incidences de l\u2019entreprise sur la soci\u00e9t\u00e9 et l\u2019environnement\u00a0: \u00ab\u00a0nous ne voulons pas nous limiter \u00e0 \u00eatre les fournisseurs des agriculteurs. Nous voulons cr\u00e9er des solutions qui r\u00e9pondent \u00e0 leurs besoins.\u00a0\u00bb <\/em>Les s\u0153urs s\u2019efforcent de combler le foss\u00e9 entre les investisseurs et le monde agricole, affirmant \u00ab\u00a0vouloir redonner \u00e0 l\u2019agriculture le respect et l\u2019admiration qu\u2019elle m\u00e9rite\u00a0!\u00a0\u00bb<\/em><\/p>\n

Quant \u00e0 la partie la plus d\u00e9licate du r\u00f4le de femme scientifique\u00a0? Savoir jongler entre plusieurs r\u00f4les \u00e0 la fois\u00a0: celui de femme, de m\u00e8re, de chef d\u2019entreprise et d\u2019entrepreneure. \u00ab\u00a0Mais \u00e0 long terme, vous apprenez \u00e0 g\u00e9rer votre temps et ce dont vous avez besoin pour r\u00e9ussir. Et il ne peut exister de meilleur exemple pour nos enfants que de voir leur m\u00e8re r\u00e9ussir, avec le soutien de leur p\u00e8re\u00a0\u00bb<\/em>, concluent les s\u0153urs avec optimisme.<\/p>\n<\/div>\n

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