{"id":201038,"date":"2021-05-19T00:00:00","date_gmt":"2021-05-18T21:00:00","guid":{"rendered":"http:\/\/south.euneighbours.eu\/ecard\/aya-sarsour-2\/"},"modified":"2022-10-11T12:02:02","modified_gmt":"2022-10-11T09:02:02","slug":"aya-sarsour","status":"publish","type":"ecard","link":"https:\/\/www.eumedbridge.eu\/fr\/ecard\/aya-sarsour\/","title":{"rendered":"Aya Sarsour"},"content":{"rendered":"<div class=\"paragraph paragraph--type--text-with-layout paragraph--view-mode--default Block default block_layout_defaut\" data-quickedit-entity-id=\"paragraph\/2358\">\n<div class=\"node__text\" data-quickedit-field-id=\"paragraph\/2358\/field_p_body\/fr\/default\">\n<p>Apr\u00e8s une carri\u00e8re <span lang=\"FR-CA\">en solo <\/span>dans le marketing, Aya Sarsour Khateeb <span lang=\"FR-CA\">a lanc\u00e9, avec <\/span>son mari<span lang=\"FR-CA\">, <\/span>Mnjm, une start<span lang=\"FR-CA\">&#8211;<\/span>up <span lang=\"FR-CA\">palestinienne \u00e9cologique <\/span>qui recycle les d\u00e9chets m\u00e9nagers et les transforme en mati\u00e8re premi\u00e8re pour les usines.<span lang=\"FR-CA\"> L\u2019id\u00e9e est n\u00e9e d\u2019un simple constat fait, \u00e0 l\u2019\u00e9poque, par les co-fondateurs. A eux deux seulement, ils produisaient trop de d\u00e9chets solides. Beaucoup trop ! <\/span><\/p>\n<p><span lang=\"FR-CA\">Cherchant une alternative pour <\/span>se d\u00e9barrasser de ces <span lang=\"FR-CA\">d\u00e9chets m\u00e9nagers et notamment des <\/span>bouteilles <span lang=\"FR-CA\">en plastique d\u2019une fa\u00e7on respectueuse de l\u2019environnement, le couple a but\u00e9 devant le manque d\u2019options qui \u00e9taient offertes. Aucune entreprise n\u2019acceptait, en effet, de les r\u00e9cup\u00e9rer et de les recycler. Conscients de cette probl\u00e9matique, le couple s\u2019est donn\u00e9 pour mission de proposer une solution verte \u00e0 ce probl\u00e8me. Aya, \u00e9paul\u00e9e de son mari, s\u2019est alors embarqu\u00e9e dans une aventure entrepreneuriale sous le signe de l\u2019\u00e9cologie, Mnjm.<\/span><\/p>\n<p><span lang=\"FR-CA\">La premi\u00e8re \u00e9tape a \u00e9t\u00e9 de miser sur la sensibilisation aupr\u00e8s du grand public en menant, notamment, des actions avec les <\/span>enfants de Ramallah<span lang=\"FR-CA\">. En parall\u00e8le<\/span>, Mnjm <span lang=\"FR-CA\">a <\/span>r\u00e9ussi \u00e0 <span lang=\"FR-CA\">mobiliser<\/span> une communaut\u00e9 <span lang=\"FR-CA\">exponentielle <\/span>de b\u00e9n\u00e9voles <span lang=\"FR-CA\">compos\u00e9e de membres<\/span> soucieux de <span lang=\"FR-CA\">l\u2019<\/span>environnement et d\u00e9sireux de change<span lang=\"FR-CA\">ment. <\/span><\/p>\n<p><span lang=\"FR-CA\">En plus de leur start-up prosp\u00e8re, Aya et son mari son mari sont aujourd\u2019hui heureux de contribuer au changement des mentalit\u00e9s et de <\/span>la perception des Palestiniens par rapport <span lang=\"FR-CA\">aux d\u00e9chets solides. Ainsi, <\/span>Mnjm -qui signifie exploitation mini\u00e8re en arabe-, r\u00e9ussit petit \u00e0 petit son pari de <span lang=\"FR-CA\">transformer l<\/span>es d\u00e9chets <span lang=\"FR-CA\">e<\/span>n v\u00e9ritable tr\u00e9sor <span lang=\"FR-CA\">\u00e0 forte<\/span> valeur p\u00e9cuniaire <span lang=\"FR-CA\">et <\/span>environnementale.<\/p>\n<\/div>\n<div class=\"node_view\"><\/div>\n<\/div>\n","protected":false},"featured_media":130121,"parent":0,"template":"","ecard_category":[],"country":[1952],"special_action":[],"custom_tag":[2315,1884],"class_list":["post-201038","ecard","type-ecard","status-publish","has-post-thumbnail","hentry","country-palestine-fr","custom_tag-emploi-et-entrpreuneuriat","custom_tag-environnement-et-changement-climatique"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Aya Sarsour - Voisins de l&#039;UE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eumedbridge.eu\/fr\/ecard\/aya-sarsour\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aya Sarsour - Voisins de l&#039;UE\" \/>\n<meta property=\"og:description\" content=\"Apr\u00e8s une carri\u00e8re en solo dans le marketing, Aya Sarsour Khateeb a lanc\u00e9, avec son mari, Mnjm, une start&#8211;up palestinienne \u00e9cologique qui recycle les d\u00e9chets m\u00e9nagers et les transforme en mati\u00e8re premi\u00e8re pour les usines. 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