{"id":219137,"date":"2023-09-01T19:19:53","date_gmt":"2023-09-01T16:19:53","guid":{"rendered":"https:\/\/eumedbridge.eu\/?post_type=ecard&p=219137"},"modified":"2023-09-01T19:19:53","modified_gmt":"2023-09-01T16:19:53","slug":"badia-wool","status":"publish","type":"ecard","link":"https:\/\/www.eumedbridge.eu\/fr\/ecard\/badia-wool\/","title":{"rendered":"Badia Wool"},"content":{"rendered":"

Apr\u00e8s des ann\u00e9es d\u2019\u00e9tudes en communication visuelle, en graphisme et en design, Basma Omar a d\u00e9cid\u00e9 de se lancer dans l\u2019entrepreneuriat. Mue par sa cr\u00e9ativit\u00e9 et son d\u00e9sir d\u2019avoir une incidence positive, la talentueuse cr\u00e9atrice a transform\u00e9 le petit atelier de tailleur de sa m\u00e8re en un centre de fabrication prosp\u00e8re. <\/strong><\/p>\n

\"Badiawool\"<\/p>\n

\u00ab Contrairement \u00e0 beaucoup d\u2019initiatives qui se concentrent sur les attentes des consommateurs, je voulais me concentrer sur les producteurs \u00bb.<\/em><\/p>\n

En 2012, Basma a commenc\u00e9 \u00e0 former les communaut\u00e9s locales du sud de la Jordanie aux techniques de teinture et de couture. Apr\u00e8s sept ann\u00e9es pass\u00e9es \u00e0 conseiller des projets locaux sur les processus de production, elle a fond\u00e9 Badia Wool, un projet qui utilise la laine de mouton et de ch\u00e8vre, ainsi que des poils de chameau pour cr\u00e9er des laines originales. Le projet, qui se concentre sur les communaut\u00e9s b\u00e9douines, vise \u00e0 donner aux producteurs locaux les moyens d\u2019\u00e9tablir des bases plus solides et d\u2019exploiter leurs ressources uniques.<\/p>\n

\u00ab Ce projet m\u2019a ouvert les yeux sur le potentiel de l\u2019utilisation de l\u2019artisanat traditionnel pour cr\u00e9er des produits uniques \u00bb.<\/em><\/p>\n

Moiti\u00e9 jordanienne, moiti\u00e9 libanaise, Basma tient \u00e0 souligner le potentiel de la Jordanie \u00e0 exceller dans l\u2019industrie de la mode si on lui fournit \u00ab le soutien et l\u2019infrastructure ad\u00e9quats \u00bb. Elle a elle-m\u00eame trouv\u00e9 ce soutien aupr\u00e8s de la communaut\u00e9 Switchers, qui a vu le jour dans le cadre du programme SwitchMed financ\u00e9 par l\u2019UE.<\/p>\n

\u00ab Badia Wool travaille d\u00e9sormais en partenariat avec des organisations communautaires locales et des ONG, qui aident les artisans locaux \u00e0 am\u00e9liorer leurs m\u00e9thodes de traitement de la laine et \u00e0 cr\u00e9er des cycles de production plus efficaces \u00bb<\/em>. C\u2019est avec fiert\u00e9 que Basma nous explique qu\u2019une communaut\u00e9 b\u00e9douine avec laquelle elle a collabor\u00e9 a conclu un partenariat de dix ans avec une ONG de renom gr\u00e2ce au travail que notre entrepreneuse a effectu\u00e9 avec la communaut\u00e9.<\/p>\n

Malgr\u00e9 les difficult\u00e9s rencontr\u00e9es pour porter son projet dans le monde num\u00e9rique via la plateforme \u00ab Grounded Stream \u00bb, Basma est persuad\u00e9e qu\u2019elle parviendra bient\u00f4t \u00e0 tisser des liens entre les diff\u00e9rentes communaut\u00e9s d\u2019artisans de la r\u00e9gion. \u00ab J\u2019ai d\u00e9j\u00e0 commenc\u00e9 \u00e0 me rapprocher des communaut\u00e9s locales en Jordanie, au Liban, en \u00c9gypte, en Palestine, au Pakistan et m\u00eame en Inde \u00bb<\/em>.<\/p>\n

\"\"<\/a>\u00a0 \u00a0| https:\/\/msha.ke\/badiyawool<\/a>\u00a0 | Inscrivez-vous au bulletin d\u2019information : https:\/\/groundedstream.com\/<\/a><\/p>\n","protected":false},"featured_media":219118,"parent":0,"template":"","ecard_category":[],"country":[2124],"special_action":[],"custom_tag":[1874],"class_list":["post-219137","ecard","type-ecard","status-publish","has-post-thumbnail","hentry","country-jordanie","custom_tag-culture-fr"],"acf":[],"yoast_head":"\nBadia Wool - Voisins de l'UE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eumedbridge.eu\/fr\/ecard\/badia-wool\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Badia Wool - Voisins de l'UE\" \/>\n<meta property=\"og:description\" content=\"Apr\u00e8s des ann\u00e9es d\u2019\u00e9tudes en communication visuelle, en graphisme et en design, Basma Omar a d\u00e9cid\u00e9 de se lancer dans l\u2019entrepreneuriat. 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