{"id":219743,"date":"2023-09-15T13:19:13","date_gmt":"2023-09-15T10:19:13","guid":{"rendered":"https:\/\/eumedbridge.eu\/?post_type=ecard&#038;p=219743"},"modified":"2023-09-15T21:21:46","modified_gmt":"2023-09-15T18:21:46","slug":"upcyclemo","status":"publish","type":"ecard","link":"https:\/\/www.eumedbridge.eu\/fr\/ecard\/upcyclemo\/","title":{"rendered":"Upcyclemo"},"content":{"rendered":"<p><strong>Mohammed Khattou a commenc\u00e9 son parcours dans les arts culinaires, \u00e0 mille lieues de sa passion actuelle : la cr\u00e9ation d\u2019objets artistiques \u00e0 partir de pneus. <\/strong><\/p>\n<p>&nbsp;<\/p>\n<div class=\"aligncenter\">\n<div style=\"width: 640px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-219743-1\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/eumedbridge.eu\/wp-content\/uploads\/2023\/09\/Galerie-UpcycleMo.mp4?_=1\" \/><a href=\"https:\/\/eumedbridge.eu\/wp-content\/uploads\/2023\/09\/Galerie-UpcycleMo.mp4\">https:\/\/eumedbridge.eu\/wp-content\/uploads\/2023\/09\/Galerie-UpcycleMo.mp4<\/a><\/video><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>Il a cr\u00e9\u00e9 Upcyclemo, une entreprise sociale qui transforme des pneus usag\u00e9s en objets fonctionnels et esth\u00e9tiques. En dehors de ses activit\u00e9s artistiques, Upcyclemo s\u2019est donn\u00e9 pour mission de r\u00e9duire l\u2019empreinte \u00e9cologique de l\u2019industrie tout en cr\u00e9ant des emplois dans la communaut\u00e9 locale.<\/p>\n<p><em>\u00ab Quand j\u2019\u00e9tais enfant, j\u2019utilisais tout ce que je trouvais pour fabriquer des jouets \u00bb<em>, se souvient Mohammed. Mais c\u2019est au cours de d\u00e9placements qu\u2019il effectuait r\u00e9guli\u00e8rement entre Agadir et son lieu de travail que ce jeune Marocain a eu l\u2019id\u00e9e d\u2019utiliser des pneus usag\u00e9s pour un nouveau projet. <\/em><\/em><\/p>\n<p>\u00ab Les gens ont l\u2019habitude de br\u00fbler des pneus sans se soucier des effets nocifs que la fum\u00e9e noire et les \u00e9manations ont sur leur sant\u00e9 \u00bb, souligne Mohammed, qui pr\u00e9cise que son projet vise \u00e0 sensibiliser la population au d\u00e9veloppement durable et \u00e0 la r\u00e9duction des d\u00e9chets.<\/p>\n<p>Mohammed a mis au point un proc\u00e9d\u00e9 pour aplatir les vieux pneus r\u00e9cup\u00e9r\u00e9s ici et l\u00e0 dans son village natal d\u2019El Mader et les transformer en produits fonctionnels, tout en les traitant pour \u00e9liminer leur odeur.<\/p>\n<p>\u00ab La premi\u00e8re ann\u00e9e a \u00e9t\u00e9 difficile, notamment pour convaincre les gens de l\u2019int\u00e9r\u00eat de ce concept novateur \u00bb, explique-t-il. N\u00e9anmoins, il a pers\u00e9v\u00e9r\u00e9, se constituant un stock important et exposant ses produits \u00e0 Agadir pour attirer plus de monde.<\/p>\n<p>Avec l\u2019essor d\u2019UpcycleMo, Mohammed a eu de nouvelles aspirations, notamment en ce qui concerne l\u2019\u00e9ducation et la formation : \u00ab Je veux m\u2019assurer que les jeunes, scolaris\u00e9s ou non, peuvent b\u00e9n\u00e9ficier d\u2019une formation pour leur avenir, qu\u2019ils choisissent de continuer \u00e0 travailler avec nous ou de nous quitter. \u00bb<\/p>\n<p>Gr\u00e2ce \u00e0 une \u00e9quipe de 15 artisans d\u00e9vou\u00e9s, les cr\u00e9ations d\u2019UpcycleMo inspir\u00e9es des styles Art d\u00e9co et Bauhaus embellissent d\u00e9sormais de nombreux int\u00e9rieurs. La fusion de l\u2019esth\u00e9tique classique et de la durabilit\u00e9 moderne a m\u00eame valu \u00e0 Mohammed d\u2019\u00eatre remarqu\u00e9 par le g\u00e9ant mondial Michelin, avec lequel il pr\u00e9voit de d\u00e9buter une collaboration prochainement.<\/p>\n","protected":false},"featured_media":219416,"parent":0,"template":"","ecard_category":[],"country":[1953],"special_action":[],"custom_tag":[1874],"class_list":["post-219743","ecard","type-ecard","status-publish","has-post-thumbnail","hentry","country-maroc","custom_tag-culture-fr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Upcyclemo - Voisins de l&#039;UE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eumedbridge.eu\/fr\/ecard\/upcyclemo\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Upcyclemo - Voisins de l&#039;UE\" \/>\n<meta property=\"og:description\" content=\"Mohammed Khattou a commenc\u00e9 son parcours dans les arts culinaires, \u00e0 mille lieues de sa passion actuelle : la cr\u00e9ation d\u2019objets artistiques \u00e0 partir de pneus. &nbsp; https:\/\/eumedbridge.eu\/wp-content\/uploads\/2023\/09\/Galerie-UpcycleMo.mp4 &nbsp; Il a cr\u00e9\u00e9 Upcyclemo, une entreprise sociale qui transforme des pneus usag\u00e9s en objets fonctionnels et esth\u00e9tiques. 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