{"id":160358,"date":"2020-01-08T00:00:00","date_gmt":"2020-01-07T22:00:00","guid":{"rendered":"http:\/\/south.euneighbours.eu\/news\/que-les-jeux-commencent-reoutiller-le-tourisme-dans-la-region-mediterraneenne\/"},"modified":"2022-07-12T13:23:34","modified_gmt":"2022-07-12T10:23:34","slug":"que-les-jeux-commencent-reoutiller-le-tourisme-dans-la-region","status":"publish","type":"news","link":"https:\/\/www.eumedbridge.eu\/fr\/news\/que-les-jeux-commencent-reoutiller-le-tourisme-dans-la-region\/","title":{"rendered":"Que les jeux commencent : r\u00e9outiller le tourisme dans la r\u00e9gion m\u00e9diterran\u00e9enne"},"content":{"rendered":"<p>L\u2019Universit\u00e9 am\u00e9ricaine de Beyrouth et ses partenaires du projet MED GAIMS (MED GAmifIcation for Memorable tourist experienceS\u00a0\u2013\u00a0Ludification pour des exp\u00e9riences touristiques m\u00e9morables) provenant de quatre pays\u00a0\u2013 le Liban, la Jordanie, l\u2019Espagne et l\u2019Italie\u00a0\u2013 se sont r\u00e9unis \u00e0 Villanova (Espagne) pour lancer le projet.<\/p>\n<p>Le\u00a0MED GAIMS\u00a0est un projet financ\u00e9 par l\u2019UE (2,3\u00a0millions d\u2019euros) dans le cadre du programme IEV CTF Med pour la coop\u00e9ration transfrontali\u00e8re dans la r\u00e9gion m\u00e9diterran\u00e9enne. Il vise \u00e0 relancer le tourisme dans la r\u00e9gion en faisant \u00e9voluer le concept du tourisme vers une interaction active plut\u00f4t que passive. Cet objectif sera atteint par la conception de l\u2019exp\u00e9rience utilisateur dans le contexte de la ludification. Des m\u00e9caniques de jeu seront utilis\u00e9es pour promouvoir une nouvelle approche de la narration dans le domaine du tourisme. Cela permettra d\u2019\u00e9largir l\u2019exp\u00e9rience qui servira non seulement \u00e0 am\u00e9liorer l\u2019exp\u00e9rience touristique, mais aussi \u00e0 augmenter l\u2019afflux de touristes vers des sites moins connus. Ce projet est en passe de devenir un moteur essentiel qui incitera la communaut\u00e9 locale \u00e0 devenir des d\u00e9veloppeurs plut\u00f4t que de simples utilisateurs des r\u00e9sultats du projet.<\/p>\n<p>Le projet a tenu son premier s\u00e9minaire technique sur le tourisme exp\u00e9rientiel \u00e0 N\u00e9apolis. Des experts en ludification du tourisme ont anim\u00e9 des ateliers et partag\u00e9 leurs connaissances sur la cr\u00e9ation d\u2019exp\u00e9riences m\u00e9morables.<\/p>\n<p>\u00a0<\/p>\n<p><strong>Pour en savoir plus<\/strong><\/p>\n<p><a href=\"http:\/\/www.enicbcmed.eu\/let-gaims-begin-retooling-tourism-lebanon-and-region\">Communiqu\u00e9 de presse<\/a><\/p>\n<p>IEV CTF MED &#8211; <a href=\"http:\/\/www.enicbcmed.eu\/fr\">Site Internet<\/a><\/p>\n","protected":false},"featured_media":52433,"parent":0,"template":"","news_category":[],"country":[2124,1949],"special_action":[],"custom_tag":[2312],"class_list":["post-160358","news","type-news","status-publish","has-post-thumbnail","hentry","country-jordanie","country-liban","custom_tag-developpement-durable"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Que les jeux commencent : r\u00e9outiller le tourisme dans la r\u00e9gion m\u00e9diterran\u00e9enne - Voisins de l&#039;UE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eumedbridge.eu\/fr\/news\/que-les-jeux-commencent-reoutiller-le-tourisme-dans-la-region\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Que les jeux commencent : r\u00e9outiller le tourisme dans la r\u00e9gion m\u00e9diterran\u00e9enne - Voisins de l&#039;UE\" \/>\n<meta property=\"og:description\" content=\"L\u2019Universit\u00e9 am\u00e9ricaine de Beyrouth et ses partenaires du projet MED GAIMS (MED GAmifIcation for Memorable tourist experienceS\u00a0\u2013\u00a0Ludification pour des exp\u00e9riences touristiques m\u00e9morables) provenant de quatre pays\u00a0\u2013 le Liban, la Jordanie, l\u2019Espagne et l\u2019Italie\u00a0\u2013 se sont r\u00e9unis \u00e0 Villanova (Espagne) pour lancer le projet. Le\u00a0MED GAIMS\u00a0est un projet financ\u00e9 par l\u2019UE (2,3\u00a0millions d\u2019euros) dans le cadre [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eumedbridge.eu\/fr\/news\/que-les-jeux-commencent-reoutiller-le-tourisme-dans-la-region\/\" \/>\n<meta property=\"og:site_name\" content=\"Voisins de l&#039;UE\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/eumedbridge\/\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-12T10:23:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.eumedbridge.eu\/wp-content\/uploads\/2022\/03\/photo-MSFEA-GAIMES-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@eumedbridge\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.eumedbridge.eu\/fr\/news\/que-les-jeux-commencent-reoutiller-le-tourisme-dans-la-region\/\",\"url\":\"https:\/\/www.eumedbridge.eu\/fr\/news\/que-les-jeux-commencent-reoutiller-le-tourisme-dans-la-region\/\",\"name\":\"Que les jeux commencent : r\u00e9outiller le tourisme dans la r\u00e9gion m\u00e9diterran\u00e9enne - 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