{"id":183167,"date":"2022-06-26T23:55:38","date_gmt":"2022-06-26T20:55:38","guid":{"rendered":"http:\/\/south.euneighbours.eu\/about-the-project\/"},"modified":"2026-03-12T21:42:23","modified_gmt":"2026-03-12T20:42:23","slug":"about-the-program","status":"publish","type":"page","link":"https:\/\/www.eumedbridge.eu\/fr\/about-the-program\/","title":{"rendered":"\u00c0 propos du programme"},"content":{"rendered":"
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EU MedBridge<\/strong> (anciennement EU Neighbours South<\/strong>) est un programme r\u00e9gional de communication financ\u00e9 par la Direction g\u00e9n\u00e9rale pour le Moyen-Orient, l\u2019Afrique du Nord et le Golfe de la Commission europ\u00e9enne (DG MENA<\/strong>). Il vise \u00e0 favoriser un environnement r\u00e9ceptif aux valeurs europ\u00e9ennes et \u00e0 am\u00e9liorer la perception du public \u00e0 l\u2019\u00e9gard de l\u2019Union europ\u00e9enne au Moyen-Orient, en Afrique du Nord et dans les pays du Golfe.<\/p>\n

Le programme promeut les valeurs fondamentales de l\u2019UE en mettant en lumi\u00e8re les b\u00e9n\u00e9fices concrets des partenariats, afin de sensibiliser davantage le public et d\u2019am\u00e9liorer la compr\u00e9hension du r\u00f4le et des actions de l\u2019Union europ\u00e9enne. Ses principales activit\u00e9s incluent la mise en \u0153uvre de campagnes de communication int\u00e9gr\u00e9es, la cr\u00e9ation et l\u2019animation de r\u00e9seaux de jeunes et de m\u00e9dias, la r\u00e9alisation d\u2019\u00e9tudes d\u2019opinion publique et le renforcement des capacit\u00e9s de communication des D\u00e9l\u00e9gations de l\u2019UE.<\/p>\n

Le programme d\u00e9veloppe et entretient \u00e9galement un r\u00e9seau dynamique de jeunes relais et de partenaires m\u00e9diatiques afin de favoriser l\u2019engagement du public et d\u2019amplifier les messages. Il assure en parall\u00e8le un suivi r\u00e9gulier de la perception du public gr\u00e2ce \u00e0 des enqu\u00eates cibl\u00e9es et contribue \u00e0 lutter contre la d\u00e9sinformation.<\/p>\n

Enfin, le programme est con\u00e7u pour r\u00e9pondre aux d\u00e9fis \u00e9mergents, notamment la d\u00e9sinformation, toute baisse \u00e9ventuelle de l\u2019image et de la visibilit\u00e9 de l\u2019UE, ainsi que le besoin de r\u00e9cits cr\u00e9dibles, convaincants et adapt\u00e9s aux contextes locaux dans un environnement g\u00e9opolitique complexe.<\/p>\n<\/div>\n

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Afin d\u2019atteindre son objectif, EU MedBridge<\/strong> s\u2019engage dans une vari\u00e9t\u00e9 d\u2019activit\u00e9s, notamment :<\/p>\n

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  • Campagnes th\u00e9matiques<\/strong>: campagnes contribuant \u00e0 mettre en \u00e9vidence les solutions fournies par l\u2019UE dans des secteurs sp\u00e9cifiques d\u2019int\u00e9r\u00eat pour les publics r\u00e9gionaux.<\/li>\n
  • Partage de contenu \u00e9ditorial et d\u2019informations<\/strong>: reportages, alertes d\u2019actualit\u00e9, cartes \u00e9lectroniques, bulletins d\u2019information et bandes dessin\u00e9es permettent de relayer diff\u00e9rents messages, initiatives et opportunit\u00e9s.<\/li>\n
  • Sondages <\/strong>d\u2019opinion\u00a0: <\/strong>sondages d\u2019opinion annuels r\u00e9alis\u00e9s dans chacun des 10\u00a0pays.<\/li>\n
  • Jeunes connecteurs\u00a0: <\/strong>un r\u00e9seau de jeunes individus engag\u00e9s dans toute la r\u00e9gion qui participent aux projets financ\u00e9s par l\u2019UE du Programme et aux \u00e9v\u00e9nements et activit\u00e9s des D\u00e9l\u00e9gations.<\/li>\n
  • Jeunes cr\u00e9ateurs\u00a0: <\/strong>des cr\u00e9ateurs de contenu de toute la r\u00e9gion coop\u00e8rent avec le programme pour aider \u00e0 diffuser des informations sur les opportunit\u00e9s et les messages cl\u00e9s sur l\u2019UE.<\/li>\n
  • Ambassadeurs de bonne volont\u00e9 de l\u2019UE\u00a0: <\/strong>les jeunes cr\u00e9ateurs de contenu et connecteurs peuvent devenir des ambassadeurs de bonne volont\u00e9 de l\u2019UE, qui s\u2019engagent activement et fr\u00e9quemment \u00e0 communiquer aux c\u00f4t\u00e9s de l\u2019UE sur divers sujets et initiatives.<\/li>\n
  • Communication num\u00e9rique<\/strong> : le site Internet EU MedBridge<\/strong> est une source majeure d\u2019informations sur les actions de l\u2019UE dans la r\u00e9gion, tout comme nos pages\u00a0Twitter, Facebook, Instagram, YouTube, LinkedIn et Flickr.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n
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    Notre travail<\/h1>\n
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    19 Pays<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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    Campagnes Th\u00e9matiques<\/div>\n

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    Youth Network<\/div>\n

    Media Connect \/ EU Jeel Connect<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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    Concours et comp\u00e9titions r\u00e9gionales<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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    Sondages d’opinion<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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    Communication Num\u00e9rique<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

    <\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    EU MedBridge (anciennement EU Neighbours South) est un programme r\u00e9gional de communication financ\u00e9 par la Direction g\u00e9n\u00e9rale pour le Moyen-Orient, l\u2019Afrique du Nord et le Golfe de la Commission europ\u00e9enne (DG MENA). Il vise \u00e0 favoriser un environnement r\u00e9ceptif aux valeurs europ\u00e9ennes et \u00e0 am\u00e9liorer la perception du public \u00e0 l\u2019\u00e9gard de l\u2019Union europ\u00e9enne au […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-jeel-connect.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-183167","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\n\u00c0 propos du programme - Voisins de l'UE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eumedbridge.eu\/fr\/about-the-program\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c0 propos du programme - Voisins de l'UE\" \/>\n<meta property=\"og:description\" content=\"EU MedBridge (anciennement EU Neighbours South) est un programme r\u00e9gional de communication financ\u00e9 par la Direction g\u00e9n\u00e9rale pour le Moyen-Orient, l\u2019Afrique du Nord et le Golfe de la Commission europ\u00e9enne (DG MENA). 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