{"id":173040,"date":"2021-04-23T00:00:00","date_gmt":"2021-04-22T21:00:00","guid":{"rendered":"http:\/\/south.euneighbours.eu\/publication\/med-pearls-publie-des-lignes-directrices-sur-les-pratiques-innovantes-pour-la-promotion-des-destinations-touristiques\/"},"modified":"2022-07-08T14:04:54","modified_gmt":"2022-07-08T11:04:54","slug":"med-pearls-publie-des-lignes-directrices-sur-les-pratiques","status":"publish","type":"publication","link":"https:\/\/www.eumedbridge.eu\/fr\/publication\/med-pearls-publie-des-lignes-directrices-sur-les-pratiques\/","title":{"rendered":"Med Pearls publie des lignes directrices sur les pratiques innovantes pour la promotion des destinations touristiques"},"content":{"rendered":"<p>Cette \u00e9tude fournit au lecteur des renseignements utiles, des recommandations et des lignes directrices pour la mise en \u0153uvre d\u2019une strat\u00e9gie de marketing num\u00e9rique pour les petites destinations touristiques et les destinations \u00e9mergentes et\/ou les destinations de tourisme lent.<\/p>\n<p>Les recommandations sont fond\u00e9es sur une recherche qualitative portant sur sept \u00e9tudes de cas choisies pour leur caract\u00e8re unique et leur cr\u00e9ativit\u00e9 dans l\u2019utilisation des technologies num\u00e9riques, et tenant compte des caract\u00e9ristiques et des besoins du projet ENI CBC MED Med Pearls.<\/p>\n<p>Les recommandations visent \u00e9galement \u00e0 soutenir la reprise post-COVID-19 du secteur du tourisme en soutenant le processus d\u00e9cisionnel visant \u00e0 adopter les meilleures pratiques pour un marketing num\u00e9rique efficace.<\/p>\n<p>Les principaux objectifs de ce projet sont les suivants\u00a0: attirer le tourisme dans des zones moins connues et peu fr\u00e9quent\u00e9es chaque ann\u00e9e\u00a0; \u0153uvrer \u00e0 la d\u00e9saisonnalisation des offres touristiques et contribuer ainsi \u00e0 l\u2019augmentation des perspectives d\u2019emploi et au d\u00e9veloppement \u00e9conomique local\u00a0; et \u00e9viter les effets n\u00e9gatifs du tourisme de masse en choisissant une approche responsable et durable qui pr\u00e9serve l\u2019identit\u00e9 des communaut\u00e9s locales.\u00a0<\/p>\n","protected":false},"featured_media":124685,"parent":0,"template":"","publication_category":[2089],"country":[1947,2124,1952],"special_action":[],"custom_tag":[2312],"class_list":["post-173040","publication","type-publication","status-publish","has-post-thumbnail","hentry","country-egypte","country-jordanie","country-palestine-fr","custom_tag-developpement-durable"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Med Pearls publie des lignes directrices sur les pratiques innovantes pour la promotion des destinations touristiques - Voisins de l&#039;UE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eumedbridge.eu\/fr\/publication\/med-pearls-publie-des-lignes-directrices-sur-les-pratiques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Med Pearls publie des lignes directrices sur les pratiques innovantes pour la promotion des destinations touristiques - Voisins de l&#039;UE\" \/>\n<meta property=\"og:description\" content=\"Cette \u00e9tude fournit au lecteur des renseignements utiles, des recommandations et des lignes directrices pour la mise en \u0153uvre d\u2019une strat\u00e9gie de marketing num\u00e9rique pour les petites destinations touristiques et les destinations \u00e9mergentes et\/ou les destinations de tourisme lent. 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