{"id":173276,"date":"2020-07-17T00:00:00","date_gmt":"2020-07-16T21:00:00","guid":{"rendered":"http:\/\/south.euneighbours.eu\/publication\/emnes-working-paper-n36-numerisation-et-performance-des-entreprises-cas-des-pme-tunisiennes\/"},"modified":"2022-07-08T14:14:16","modified_gmt":"2022-07-08T11:14:16","slug":"emnes-working-paper-ndeg36-numerisation-et-performance-des","status":"publish","type":"publication","link":"https:\/\/www.eumedbridge.eu\/fr\/publication\/emnes-working-paper-ndeg36-numerisation-et-performance-des\/","title":{"rendered":"EMNES Working Paper n\u00b036 \u2013 Num\u00e9risation et performance des entreprises: Cas des PME tunisiennes"},"content":{"rendered":"<p><span><span><span><span><span>Des \u00e9tudes existantes montrent que le niveau de num\u00e9risation parmi les PME tunisiennes est bas. Celles-ci manquent de ressources et de capacit\u00e9s n\u00e9cessaires pour mettre en place des technologies num\u00e9riques. De plus, la litt\u00e9rature existante soutient que la num\u00e9risation offre des opportunit\u00e9s sans pr\u00e9c\u00e9dent pour les PME, rendant la num\u00e9risation fondamentale pour leur survie et leur croissance.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span>Le but de ce document est de faire la lumi\u00e8re sur la relation entre la num\u00e9risation et la performance, dans le contexte des PME tunisiennes.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span>Bas\u00e9 sur un ensemble de donn\u00e9es de 466 PME en Tunisie, les r\u00e9sultats indiquent que la num\u00e9risation est positivement reli\u00e9e \u00e0 la performance des entreprises, leur permettant de d\u00e9velopper leurs activit\u00e9s, de booster leurs ventes et d\u2019avoir une meilleure pr\u00e9sence sur les march\u00e9s \u00e9trangers. Cette relation positive est li\u00e9e \u00e0 l\u2019engagement des entreprises dans une strat\u00e9gie globale de num\u00e9risation qui consid\u00e8re la num\u00e9risation comme faisant partie int\u00e9grante de ses affaires et ses activit\u00e9s.<\/span><\/span><\/span><\/span><\/span><\/p>\n<p><span><span><span><span><span>Ainsi, le document propose plusieurs recommandations politiques pour soutenir la transformation digitale des PME en Tunisie.<\/span><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"featured_media":126576,"parent":0,"template":"","publication_category":[2091],"country":[1955],"special_action":[],"custom_tag":[2312,2315],"class_list":["post-173276","publication","type-publication","status-publish","has-post-thumbnail","hentry","country-tunisie","custom_tag-developpement-durable","custom_tag-emploi-et-entrpreuneuriat"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>EMNES Working Paper n\u00b036 \u2013 Num\u00e9risation et performance des entreprises: Cas des PME tunisiennes - Voisins de l&#039;UE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eumedbridge.eu\/fr\/publication\/emnes-working-paper-ndeg36-numerisation-et-performance-des\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EMNES Working Paper n\u00b036 \u2013 Num\u00e9risation et performance des entreprises: Cas des PME tunisiennes - Voisins de l&#039;UE\" \/>\n<meta property=\"og:description\" content=\"Des \u00e9tudes existantes montrent que le niveau de num\u00e9risation parmi les PME tunisiennes est bas. 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