Rawan Abu Aeshah, a Libyan entrepreneur and founder of the Permanent Innovation for Manufacturing Advanced and Innovative Engines Company, has dedicated her journey to advancing sustainable solutions in the automotive sector by repairing and reusing old engines and spare parts while encouraging more women to enter technical fields traditionally seen as male-dominated. Supported through the Libya StartUp! programme, she has been working to promote innovation, reduce industrial waste, and strengthen local manufacturing. In this interview, she shares more about her journey and the impact she hopes to create.

• What inspired you to start your journey, and what impact are you determined to create?

My passion for the world of cars, and my primary motivation for starting my project after God’s support, is my father, as this is his field of work and I grew up surrounded by it. From an early stage, I knew I wanted to contribute to this sector in a meaningful way. Through my work, I aim to improve and transform certain industries in the automotive field, especially in engine modification and development, by introducing more innovation and sustainability.  Our idea focuses on repairing and reusing old engines and spare parts to reduce industrial waste, support local manufacturing, and increase access to more sustainable transport solutions, especially in underserved areas. At the same time, I am determined to raise awareness and encourage more women to enter this field and see that they can succeed in it. 

• How does your work empower you and other women today?

My work is not an individual effort; it represents a qualitative shift and a broader contribution to supporting female engineers and empowering women to work in their fields, especially in sectors that are traditionally considered male-dominated. Through this project, I hope to help improve job opportunities for women and encourage them to take part in innovation and technical industries. It also shows that women can lead impactful initiatives that support sustainability, create local jobs, and contribute to strengthening local industries. This gives other women more confidence to pursue their ambitions and believe in their role in shaping the future of these sectors. 

• What is one piece of advice you would give to young women; something you wish you had heard at 20?

Often, we choose fields that are different or traditionally viewed as male-dominated, and entering these areas might seem difficult, but it is not impossible. I personally faced negative reactions and was told this was “man’s work,” but perseverance helped me continue. Your continuous pursuit of learning, confidence in yourself, and determination to keep moving forward are the keys to success in any workplace. Believe in your abilities and do not let stereotypes stop you from achieving your goals.